Gestalten

Your name / Company name
FULGURO

Can you give us a brief description about you and the company you work for?
After graduating in Industrial Design from the École Cantonale d’Art de Lausanne (ÉCAL) in 2001, Cédric Decroux, Axel Jaccard and Yves Fidalgo launched straight into working together on a collection of prestige projects. First up was the Pavilion Territoire Imaginaire in Bienne for the Expo.02 for which they called themselves “Waterproof”. This was closely followed by an installation film project called Motion Notebook for French superstar Ronan and Erwan Bouroullec in the London Design Museum and later in several furniture fairs. Operating under the name “FULGURO”, in 2003, they designed the visual communication and identity for the Festival des Urbaines, a cultural festival in Lausanne. Axel left the group in 2005, and now the duo continues to go from strength to strength working for the SBB (Swiss Railways) on a research program to investigate the administration’s working space and behaviours and will show in a collective exhibition at the Mudac Design Museum in Lausanne later this year. FULGURO’s work has been published in FORM, Wallpaper, NEO2 and several books by Die Gestalten Verlag including This Gun Is for Hire and TAPE.

How would you characterize your design style?
Multidisciplinary, transversal with no specific style except for being diverse.

Place of work
Lausanne, Switzerland

Can you give us a short description about your font?
Adhesive is a digitalized version of letters we actually taped onto a wall and we even reproduced the ripped ends of the tape in the font.

Why did you design this font and what was your inspiration?
Adhesive was inspired by an imaginary character we created in designing the visual identity for the "Les Urbaines" art festival in Lausanne, Switzerland in 2003. We were asked to create a new visual identity, logo, poster, program, etc. and they wanted something fresh and poetic. We came up with the idea to create a character, a building painter and he had tools – paper and scotch tape. This imaginary character would leave his trail behind of marks and tools, like clues to his presence; spreading the festival’s identity.

And in working on the visual identity, we designed the Adhesive font. It was originally created by sticking scotch tape onto a huge wall for the poster design for the festival.

What is the ideal usage of your font?
Surprise us!

Where does the name come from?
Scotch tape is adhesive, isn't it?

Do you think that too many fonts exist?
Too many cars… too many mobile phones… too much everything.

Your future plans?
Go on developing the "industrial design" section of our studio.